The first time I saw it on a JC Penney's catalogue, I thought it was a coincidence... But, it did remind me immediately of the lungis I saw in my childhood...
I checked the next catalogue I got (yeah, we are getting a lotta spam in our postal box!) and there it was, with more colors and types.... Then, I was sure the city I grew up has inspired a whole new style... the Madras style.... !!!!
I did some research online... check these out for yourself!!!!
www.capemadras.com
Check this one out especially... they even show an authentic Madras lungi... the guy on a cycle with the girl behind!! Click on the "India" section at the last...
More Madras ishtyle!
And a lot more here...
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